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What is a Website? Definition, Types, and Working Structure

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A website comprises several components, and each component adds a new dimension to the site. There are dedicated set of professionals responsible for each stage of development and designing. Front-end developers take care of the visual components of the websites and backend developers are responsible for how the website is handle from the back end.

Here is the list of the website components:

Front-end elements:

The front end elements are the ones that are visible to the user. You navigate through the website with the help of these elements. If the navigation is not smooth, then it will result in an increased bounce rate and less traffic.

A site should have an easy navigation screen to ensure that the users do not have any issues.

Web hosting:

As it is known that a website enables the exchange of information. The information is either displayed to the user or is provided by the users, either way, this information store in a set of files and folders.

This complete package is known as the back end and to be able to make it accessible for every one web hosting is needed. A trusted and good hosting is necessary so that your website never suffers from downtime and the bounce rates.

Good hosting is accountable for the website performance and its smooth functioning.


Most of the businesses own a website to attract leads and convert them to customers. To make it happen you need to include CTA buttons wherever possible.

It is an essential component if your website’s primary goal is to attract customers and then urge them to take the desire action.

The key to a CTA button is that it should be an easy call like “Sign up for free” or “Call us now” types.

Website Headline:

Statistics show that users do not spend more than 3 seconds on a website. So, if you want to make them stay you need to add attractive headers or add something that leaves a psychological effect on them.

It can either be a catchy headline content or an impressive photo. Make sure to make your headline “speak more with fewer words”.

Mobile-friendly or responsive design:

The websites today should be responsive so that it fits on all the possible digital platforms.

The users today do not always surf sites on the desktop, so it becomes vital that the website is responsive and fits on all screen whether a tablet or a mobile phone.

Content for website:

Content is another essential part of any site. Content marketing today is at its peak and you need to focus equally well on what your website is offering.

The content should always be worthwhile and should add value to the readers. It also plays a vital role in the ranking of websites on search engines.

Good quality and relevant content websites always rank higher than other low-quality ones.


A site has several images and logos which enhances the visual appeal. An aesthetically pleasing website will always be a hit among the users.

It is not a bad idea to invest in decent graphics and visuals as it is the first thing that the users come across when they visit your site.

What is a domain name?

Think of the Internet as a giant book library that is full of many books. But, each book is unique with a unique registration number or id. The same goes for the websites that are analogous to books and the Internet to the giant library respectively.

Now to find a particular site you need to enter the designated unique name that is called a domain name.

A domain name is like an address to your website that helps users to reach it easily.

The Website domain name can be anything ranging from a collection of numbers, characters, or letters with domain extensions such as .net, .com, .in, or more. A domain needs to be registered first before it goes into existence.

A typical domain name goes like:


Purpose of domain name and extension:

A domain name helps to provide a unique address to each of the websites that exist on the Internet. No two sites can have the same name, so a domain name differentiates one website from the other.

Each computer on the network uses an IP address but memorizing the complicated IP address is not possible which gave rise to the domain name system(DNS).

A domain extension that is also known as TLD (top-level domains) are the last part of the domain name- i.e., the last part that comes after the dot.

Some example of domain extensions are .org, .com, .in, .info etc.

The primary purpose of these extensions was to increase the choices of creating a website name and also help to categorize them based on the service they provide.

For example, .com was previously use for only commercial websites, but today it can be use by anyone.

The same goes for .info and .org that were design for differentiating between informative sites and non-profitable organizations respectively.

As of today, all the extensions are open for everyone to use, but one should be a bit careful in choosing the right domain extension.

For instance, if you are using .info in your domain but your website is an online shopping site then it will mislead the users.

What is hosting?

Hosting is the process of maintaining, housing, and serving the files for several websites. The other thing apart from the computer space that hosting provides is that it offers a fast internet connection.

Personal hosting is an expensive affair, so hosting companies allow businesses to share the fast Internet speed at affordable prices.

Structure of a website :

The website structure refers to how the site is set up. It includes the linking of individual pages to each other. The trick around the structure of a website is that the web crawlers can easily find each of the subpages and return it to the user.

It is the main reason that homepage should have all the links so that it is accessible through web crawlers.  Each page is stored in website directories and has its URL that web crawlers can detect and return it to the users.

Sitemap.xml and robots.txt are two such directories that enable the crawler to perform this operation. A website is written in an HTML code which decides how each element will be display to the users.

For example, when you see a picture on a website front, then it is not a picture instead it is the address of the image in the source directory add to the HTML code.

The placement and dimensions of the image are also defined in the HTML code itself.

Different types of website :

Websites are classified into two categories one is the Dynamic, and the other is static.

Dynamic website:

A dynamic site changes its contents depending on the user visiting it. It is generally a kind of website that gets update on a regular basis.

Shopping and blogging websites are two such examples of dynamic sites.

This kind of website is different in a way that it can be programmed to change as per the needs of the user at different times of the day. It provides a more interactive and personalize user experience.

Static website:

A static site is the one that is not update, and its primary purpose is to provide information.  It doesn’t change its content based on the user and is written in a simple HTML code.

Dynamic v/s static website :

Dynamic Parameters

Different content each time it is load. It has more interactive features that are display without even re-loading.  Loads the same content all the time.


re complex with server-side being highly complex and the client-side being medium complex

Written in simple HTML code and usually provides simple information.

What are Responsive Websites?

The concept of responsive design is simple, i.e. you add different elements to a website that can auto-adjust themselves depending on the device it is being accessed. You might have observe that sometimes when you open a site on your tablet or Smartphone, you cannot access all the links smoothly.

You need to scroll the screen across horizontally or vertically which makes the design distorted and uneven making it a turn off for the users.

However a responsive website will auto adjust the design and navigation making it easier to view on other devices such as tablets and smartphones.

Another reason why responsive design is essential is that a fix website tends to slow down the loading speed on smartphones if it is graphics-heavy.

Points to consider while designing a website :

When you have decided to create your site then it is essential to take into consideration various aspects before making the final plunge:

Brand strategy:

It is necessary to build your brand strategy because this is the one medium that helps you to reach your customers. If you do not know what will you be serving your customer, then you are missing an important point. You need to identify the purpose of your website that is it for just generating revenue, or it is an online store for your products, or it is for attracting more customers or just a way to get your company’s name on the digital platform.

Design parameters:

Create a clean looking and decent website that is easy to navigate. You should choose the right colors, the right fonts that are pleasing to the eyes. Also, your visitors should be able to find what they are looking for on your website instantly without any discomfort.

Website traffic:

If you want to let your site reach people then you need to use SEO. There are a set of keywords that you should use in your website so that it is easily visible in the search results. It will help to enhance the website traffic and also reach your potential customers.

Make your site interesting:

Another thing about websites is that it should be able to generate a sticky customer base. The meaning to say is that your website should be capable of attracting customers again and again. You can achieve it by adding product offers, polls, questionnaires, and blogs to your website so that people are tempted to revisit it.


If your site supports any confidential data interchange then make sure you use the best security practices available to make it fully protected.

Difference between a website and a blog :

Website content can be static as well as dynamic. A blog is dynamic in nature and its content is regularly updated.

Interactivity is limited or depends upon the kind of website it is. It needs to be interactive as it calls for discussions and comments from the readers. A website is not a blog. A blog is actually a website with a much-sophisticated agenda.

It is a one-way communication where you offer your information, views, or other details. It is an open platform where you share your knowledge in your niche with your readers and ask them for their views and opinions.

It doesn’t help to foster or build a new relationship with your customers. Once they visit your website and find what they are looking they will not return to it again.

It is a great way to build a relationship with your customers. As it offers them valuable information that is worth their time.

What are WordPress websites?

Before jumping on to find what is a WordPress website we need to understand WordPress.


WordPress is an online open-source platform that helps users to create a website without any coding knowledge. To understand it in a technical way it is an open-source CMS (content management system) licensed under GPLv2 that means any person is liable to manage or modify the WP software without any extra costs.

It is a great tool that helps users to have their blogs and website without assistance from a third party.

In short, a WordPress website is a website that is created and powered by the WordPress software platform. Over 32% of the total sites on the Internet are WP-based.

Start your own website :

Here are the few steps that you need to follow to get your website.

Domain name registration:

You need to find a unique name for your website which will serve as the Internet address of your site. The domain name should either reflect what is your website for or can be the same as the name of your website.

Find an accredited registrar to register your domain name where you will have to pay a fee.

Tip: Try to use an extension that clearly defines the kind of website it is. If it is a commercial one then use .com and if it for a non-profit organization use .org.

Find a web hosting company:

A web hosting company will help you to register your name on the Internet. You can find the web hosting companies easily as most of the Internet service providers offer web hosting services as well.

The fees that you pay will depend on how heavy your website is and how many visits you get most of the time.

Build your website:

Decide what you want to convey through your site and accordingly create the content. You can hire a professional website developer or can build your own through various website builders.

Hiring a website developer is a good idea if your website is not a simple information sharing and is something like an online shop.

Also, do not forget to make your site responsive so that it is accessible from all the devices.

What are the Web platforms? :

As quoted by Wikipedia: “The Web platform is a collection of technologies developed as open standards by the World Wide Web Consortium and other standardization bodies such as The Web Hypertext Application Technology Working Group, the Unicode Consortium, the Internet Engineering Task Force, and Ecma International.

The web platform includes technologies such as computer languages and API that help in the making and publishing of a website. It includes CSS, HTML, SVG, MathML, Web storage, Web components, web assembly, XML Http Request, WOFF, HTTP, DOM events, cross-origin resource sharing, etc.

What is HTML?

HTML called a hypertext markup language is the standard markup language use for creating web pages and applications. HTML together with CSS and JavaScript helps to create stunning websites. One can term HTML as the foundation of sites and web pages.

Web browsers receive the HTML documents from the web server and render it as multimedia web-based pages.

HTML elements form the building blocks for a website where there are HTML elements for everything ranging from images, text, video, audio, and several others. The syntax of HTML is written with tags such as <space>.

Structure of HTML :

My First Heading

---------🡪content of the page

My first paragraph.

--------🡪content of the page

Need for a website :

The digital transformation has taken the world by storm so if you are a business or a service provider or you want to make your voice reach people or your employees you need to go online.

The Internet has become analogous to the information source, and people look up the Internet for any information that they want to find.

So, a website is not a choice but a bare necessity to reach people or customers.

Reasons for owning a website:

It is available 24*7:

When you have a site, then you are reaching your prospects and customers all round the clock even when you are not at work. It is a medium where your customers can know you, know your products and ask you for any information they need.

Expands your reach:

It helps you to cater to your customers no matter in what part of the world they live in. They can reach you sitting across the street or even when sitting across the border.

Gathers feedback:

You can include forms for your customer to fill in and provide the input and accordingly you can improve your efficiency. You must have notice this feature on several websites where the website asks the user for their feedback and how can they improve their services.

It increases your visibility:

A site increases your visibility as it helps you to be found on the Internet through search engines. When a customer searches information related to your niche on the web, then you can be reached easily.

Improved communication:

No matter what objective your site is fulfilling it provides an open platform for efficient communication. Whether it is for employees or your customers, you can always offer a fair way to communicate with you.

Website navigation :

Website navigation helps you to find content easily on a website through various links that are add to the site. The process of finding the right things on a website is called navigation.

The web navigation should be, and the user should know from where he is coming and where he is going. A clumsy or too overwhelming interface can be a great turn off for the users.

Here are some tips to follow when designing website navigation:

User-friendly language:

The navigation is for the user so the labels and the links should be clear to him. Users should immediately understand what link is for what. It shouldn’t take much time for them to follow the links and then find the one that they are looking for.

Use website conventions:

It is essential to use web conventions that exist for a long time because they are deem to work. Study the design and navigation basics clearly and share it with your designer. Frame your navigation in that way only so that it gives the best results out.

Primary navigation:

Your site will always have stuff that you will want your audience to reach it first. So, to make it reach it should look appealing and be locate in the right place. It should on the top of the page and either be in the center, right or left side of the page. It should have some unique features to differentiate it from all other parts of the page.

Logo link to the homepage:

You will find it on most of the websites, and this is also one of the designing conventions. Always add the homepage link to the logo of your site.

Indicate where you are:

When a user navigates through your website, he should know where he is. It is achieve by highlighting the current status, or the main image highlights the page title.

Website designing strategy :

Website designing is one of the essential things when it comes to effectiveness. You need to plan the design of your site to make it more effective and accurate.

Here are three points to consider for your website design strategy:

  1. The goal of the website and your message:

You should decide the outcomes that you expect from your site and what is the message that you want to convey.

  1. Understand your audience:

The next thing is that you should understand who your audience is and what they expect from your site. A site that is meant for the millennial can have a quirky and a witty twist to it or if it is information-based it can have a neutral color palette to serve their audience right.

  1. Competitors:

You need to find your competitors and see how their websites are and how you can stand out among them. It will give you new ideas and also let you work on your website to make it more efficient and perfect.

Wesite Design strategy 1:

If you are looking to remodel your website or create a new one you should always concentrate on what is the objective of your site. Is it for more lead conversion or to reflect on who you are or stand out from your competitors? Whatever the reason maybe you should design it accordingly.

For example, if it is for lead conversion then your website should have interesting offers or interesting posts that immediately catch the attention of your audience.

In case you want to show that you are different from your competitor then it should be able to convey that unique quality that sets you apart from them. Once you find your objective you should incorporate it in your design idea as well.

Website Design strategy 2:

Your website should always be perceive as you want it to be view by others. A site that has some emotional connection leaves a lasting impression.

A personal connection is meaningful if you want your users to connect with you. The use of the right tone and visuals can have a significant impact on your users.

Try to keep the tone in check and try to communicate with your users in a personalized way.

Website Design strategy 3:

You cannot ignore what your competitors are serving their audience. And you need to make sure that you are either better than or at the same level.

It will help you to find where you are lagging and what changes you can implement to make your website better. A website should also be SEO optimized so that it is easily searchable on search engines.

What is the use of a site if your users cannot find you on the Internet? It can be achieve through SEO and incorporating the right keywords in your website content.

The use of right SEO keywords is essential to improve your website rankings.

Case Study :

Canon EOS- M is a microsite that I found quite fascinating. It is loaded with visuals and graphics, but irrespective of the device that you view it on it works fast and gives a coherent experience throughout.

The aesthetics of the site are pleasing to the eyes, and the combination of red and black make it look more ethereal. It is a great example of how to design a site if it needs to be graphic heavy and load with images.

This chrome browser application is all about the news. It collects news, reports, video segments and put them together in a  confine format for others to read.

Even though this site has to add a humongous amount of multimedia content it is super tidy and straightforward to read and interpret. It is an excellent example of how to utilize HTML5, CSS3, and other cutting-edge solutions to create a perfect website design.

So, if you have to display a vast amount of data on your website, then this website can serve as a cue for you to prepare the design strategy.

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